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Bosch Sensortec

Bosch Sensortec

Data Protection Notice

Data Protection Notice Bosch Sensortec GmbH

1. Data Protection Notice Bosch Sensortec GmbH

Bosch Sensortec GmbH (hereinafter “Bosch” or “We” or “Us”) welcomes you to our internet pages and mobile applications (together also referred to as “Online Offers”). We thank you for your interest in our company and our products.

2. Bosch respects your privacy

The protection of your privacy throughout the course of processing personal data as well as the security of all business data are important concerns to us. We process personal data that was gathered during your visit of our Online Offers confidentially and only in accordance with statutory regulations.

Data protection and information security are included in our corporate policy.

3. Controller

Bosch is the controller responsible for the processing of your data; exceptions are outlined in this data protection notice.

Our contact details are as follows:

Bosch Sensortec GmbH

Gerhard-Kindler-Strasse 9

72770 Reutlingen, GERMANY

Telephone number:

+49 7121 3535-900

Email address:

4. Collection, processing and usage of personal data

4.1 Processed categories of data

The following categories of data are processed:

  • Communication data (e.g. name, telephone, e-mail, address, IP address, participant details for Microsoft Teams (such as display name, chat, channel message usage)),
  • Contractual master data (e.g. contractual relationships, contractual or product interest),
  • Audiovisual recording (e.g. audio and video usage via Teams, audio, video and screen sharing recordings via Microsoft Teams)
  • Client history,
  • Transaction data.

4.2 Principles

Personal data consists of all information related to an identified or identifiable natural person, this includes, e.g. names, addresses, phone numbers, email addresses, contractual master data, contract accounting and payment data, which is an expression of a person's identity.

We collect, process and use personal data (including IP addresses) only when there is either a statutory legal basis to do so or if you have given your consent to the processing or use of personal data concerning this matter, e.g. by means of registration.

4.3 Processing purposes and legal basis

4.3.1 On our website

We as well as the service providers commissioned by us; process your personal data for the following processing purposes:

  • Provision of these Online Offers including contact form to contact us for the products and services offered by us for the purpose of the fulfillment of a contract

    Legal basis: Fulfillment of contractual obligations. The following conditions apply: [Link] .
  • Answering user requests within the scope of a WeChat

    Legal basis: Fulfillment of contractual obligations or legitimate interest in the improvement of products / services.

    For the purpose of answering user request and improvement of products / services the transfer of your data to the following controller could be required:

    Tencent Holdings Ltd., Tencent Building, Kejizhongyi Avenue, Nanshan District, 518057, Shenzhen, China („WeChat”).

    Legal basis for the transfer: legitimate interest in the improvement of products / services
  • Event management, planning and organization of challenges or information events

    Legal basis: Consent
  • Registration for events

    On our website, you have the opportunity to register for events (e.g., face-to-face or online events, webinars). The details of whether and which personal data we process for this purpose can be found on the respective event registration form. Before a event, you must register via our website or by e-mail. Your registration data will be processed by us. Before the event you will receive a confirmation email with an invitation link or a calendar date. To realize the online events we use Microsoft Teams, a software of Microsoft Corporation, which is available as desktop, web and mobile app. We are not responsible for any further data processing on the Microsoft Teams product website, where the desktop software can be downloaded and the web app can be used

    Legal basis: Fulfillment of contractual obligations
  • Resolving service disruptions as well as for security reasons.

    Legal basis: Fulfillment of our legal obligations within the scope of data security and legitimate interest in resolving service disruptions as well as in the protection of our offers.
  • Self-promotion and promotion by others as well as market research and reach analysis done within the scope statutorily permitted or based on consent

    Legal basis: Consent on our part in direct marketing if in accordance with data protection and competition law.
  • Product or customer surveys performed via email and/or telephone subject to your prior express consent.

    Legal basis: Consent
  • Safeguarding and defending our rights.

    Legal basis: Legitimate interest on our part for safeguarding and defending our rights.

4.3.2 Outside our website

Participation in customer surveys

During our existing contractual relationship, you have the opportunity to participate in customer surveys.

If we conduct a customer survey by e-mail or in a electronic form, we enable you to participate by using your personal data from an existing contractual relationship. The legal basis for this processing is your expressed consent. Our interest is to optimize our own products and services, to develop new products and services and thus to maintain your satisfaction.

4.4 Registration

If you wish to use or get access to benefits requiring to enter into the fulfillment of a contract, we request your registration. With your registration we collect personal data necessary for entering into the fulfillment of the contract (e.g. first name, last name, date of birth, email address) as well as further data on voluntary basis, if applicable. Mandatory information is marked with an *.

4.5 Log

Each time you use the internet, your browser is transmitting certain information which we store in so-called log files.

We store log files to determine service disruptions and for security reasons (e.g., to investigate attack attempts) for a period of 7 and delete them afterwards. Log files which need to be maintained for evidence purposes are excluded from deletion until the respective incident is resolved and may, on a case-by-case basis, be passed on to investigating authorities.

Log files are also used for analysis purposes (without the IP address or without the complete IP address) see “Self-promotion and promotion by others as well as market research and reach analysis” in the section 4.3 Processing purposes and legal basis.

In log files, the following information is saved:

  • IP address (internet protocol address) of the terminal device used to access the Online Offer;
  • Internet address of the website from which the Online Offer is accessed (so-called URL of origin or referrer URL);
  • Name of the service provider which was used to access the Online Offer;
  • Name of the files or information accessed;
  • Date and time as well as duration of recalling the data;
  • Amount of data transferred;
  • Operating system and information on the internet browser used, including add-ons installed (e.g., Flash Player);

http status code (e.g., “Request successful” or “File requested not found”).

4.6 Children

This Online Offer is not meant for children under 16 years of age.

4.7 Data transfer to other controllers

Principally, your personal data is forwarded to other controllers only if required for the fulfillment of a contractual obligation, or if we ourselves, or a third party, have a legitimate interest in the data transfer, or if you have given your consent. Particulars on the legal basis and the recipients or categories of recipients can be found in the Section – 4.3 Processing purposes and legal basis.

Additionally, data may be transferred to other controllers when we are obliged to do so due to statutory regulations or enforceable administrative or judicial orders.

4.8 Service providers (general)

We involve external service providers with tasks such as data hosting. We have chosen those service providers carefully and monitor them on a regular basis, especially regarding their diligent handling of and protection of the data that they store. All service providers are obliged to maintain confidentiality and to comply with the statutory provisions. Service providers may also be other Bosch group companies.

4.9 Transfer to recipients outside the EEA

We might transfer personal data to recipients located outside the EEA into so called third countries. In such cases, prior to the transfer we ensure that either the data recipient provides an appropriate level of data protection or that you have consented to the transfer. You are entitled to receive an overview of third country recipients and a copy of the specifically agreed-provisions securing an appropriate level of data protection. For this purpose, please use the statements made in the “Contact” section.

4.10 Duration of storage, retention periods

Principally, we store your data for as long as it is necessary to render our Online Offers and connected services or for as long as we have a legitimate interest in storing the data (e.g. we might still have a legitimate interest in postal mail marketing after fulfillment of our contractual obligations). In all other cases we delete your personal data with the exception of data we are obliged to store for the fulfillment of legal obligations (e.g. due to retention periods under the tax and commercial codes we are obliged to have documents such as contracts and invoices available for a certain period of time).

5. Use of cookies and other technologies

Cookies and other technologies may be used in the course of providing our website.

Cookies are small text files that can be stored on your device when you visit a website. It is generally possible to use the website is generally possible without cookies, which are not technically necessary.

Technically necessary cookies

By technically essential cookies we mean cookies without which the technical provision of the website cannot be guaranteed. This includes, for example, cookies that store data in order to ensure smooth playback of video or audio content. These cookies are deleted after the end of your visit.

Technically non-essential mechanisms

We only use technically non-essential mechanisms with your prior consent. The only exception to this is the cookie that stores the current status of your privacy settings (selection cookie). This is set due to our legitimate interest in the functionality of the website.

We use third-party tools to integrate cookies and mechanisms that are technically non-essential. These ensure that technically non-essential cookies and mechanisms are only set with your consent.

We use the following tools:

Name: Google Tag Manager

Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
Function: Management of website tags via an interface, integration of program codes on our websites.

Name: Google Analytics

Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
Function: Analyze user behavior (page views, number of visitors and visits, downloads), creation of pseudonymous user profiles based on cross-device information from logged in Google users (cross-device tracking), enrichment of pseudonymous user data with target group-specific information provided by Google, retargeting, UX testing, conversion tracking and retargeting in connection with Google Ads.

Name: Google Ads

Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
Function: Google processes your personal data on the basis of your consent via the "Google Ads Remarketing Tag" pixel for the creation of campaign reports, tracking of conversions, click events as well as targeted advertising outside our websites (retargeting) by means of e.g. URL, referrer URL, membership of re-marketing lists defined by us. The aforementioned information can also be used to link you to your Google account and to include you in remarketing lists. We do not receive any personal data about you from Google, only anonymised campaign reports about the target group and ad performance.

Comfort cookies and mechanisms

Cookies and mechanisms assigned to this category, facilitate operations and thus enable more comfortable surfing on our website. For example, your language settings can be stored in these cookies.


By using marketing cookies and tracking mechanisms we and our partners can display interest-based offers based on an analysis of your usage behaviour.

The mechanisms and providers used on this website are listed below.

  • Analysis: We use analytics tools to measure, for example, the number of page views or your usage patterns on our site. This may also include an analysis of log files.
  • Conversion tracking: Our Conversion Tracking partners place a cookie on your computer (‘conversion cookie’) for this analysis service if you have accessed our digital offering via an ad of the relevant partner. If you visit a specific page of ours and the cookie has not expired, we and the Conversion Tracking provider can recognise that a particular user clicked on the ad and was redirected to our site. This is also possible across devices. The information collected using the conversion cookie is used to generate conversion statistics and to record the total number of users who clicked on the ad and were redirected to a page with a Conversion Tracking tag.
  • Retargeting: Retargeting tools use advertising cookies or third-party advertising cookies, web beacons (invisible graphics also called pixels or tracking pixels), or similar technologies to create usage profiles. These are used for interest-based advertising and to control the frequency with which the user sees certain ads.

We use the following tools:

Name: LinkedIn Insight Tag

Provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland.
Function: LinkedIn processes your personal data based on your consent via the pixel "LinkedIn Insight Tag" for the creation of campaign reports, tracking of conversions, click events as well as targeted advertising outside our websites (retargeting) based on URL, referrer URL, shortened or hashed IP address (for cross-device retargeting), devices and browser properties (user agent) and time stamp. We do not receive any personal data from you from LinkedIn, only anonymized campaign reports on website audience and ad performance.
LinkedIn storage period: pseudonymization after 7 days, final deletion after 180 days.
For more information, please visit:

Name: Google Ads Remarketing Tag

Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
Function: Google processes your personal data on the basis of your consent through “Google Ads Remarketing Tag” Pixel for the generation of campaign reports, conversion tracking, click events and targeted advertising outside our website (retargeting) on the basis of URL, referrer URL or inclusion on remarketing lists defined through us, for example. Using the above information, it is also possible for you to be associated with your Google account and included in remarketing lists. We do not receive any personal data concerning you from Google, but rather receive anonymised campaign reports about the target audience and ad performance. You can stop getting interest-based ads from Google by changing your advertising preferences on the Google website at Alternatively, you can deactivate the use of third-party cookies by visiting the Network Advertising Initiative opt-out page at or managing the use of device identification in the device settings. You can find instructions at can find more information at:

Name: Twitter Advertising (Retargeting or Conversion Tracking)

Provider: Twitter Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. Within the EU/EEA, responsible for dealing with data subjects’ rights is
Function: Twitter Ads allows advertisers to collect data from users who visit their website. Cookies and code are used to connect the website to another third-party platform such as Twitter. A non-reversible and non-personal hash value is generated from your usage data and transmitted to Twitter for analysis and marketing purposes. In addition, a so-called “Twitter pixel” can be used to track the actions of users after they have seen or clicked on a Twitter ad.
User behaviour, such as websites visited, content accessed, time of visit, etc., as well as device-related data, such as applications and operating systems used, are recorded. With “cross-device personalization”, Twitter also tries to link all devices of a user. Since the data is stored and processed by Twitter, a connection to the respective user profile on is also possible.
In the course of processing, the data may be transmitted to a Twitter Inc. server in the USA. Twitter Inc. is certified under the EU-US Privacy Shield and thus ensures an adequate level of protection of your data in accordance with European data protection law. You can download the certificate here:
Anonymized data will be deleted within 6 months. Data that can possibly identify a specific user on Twitter will be deleted within 90 days. Further information on the duration of the storage can be obtained from the provider or at
You can object to Twitter’s data collection by adjusting the settings in your Twitter account or at If you would like to opt out of interest-based advertising from certain third-party advertisers, you can do so at and
For more information about the purpose and scope of the data collection and the further processing and use of the data, as well as the privacy settings, please refer to Twitter’s privacy policy:

6. External links

Our Online Offers may contain links to internet pages of third parties, in particular providers who are not related to us. Upon clicking on the link, we have no influence on the collecting, processing and use of personal data possibly transmitted by clicking on the link to the third party (such as the IP address or the URL of the site on which the link is located) as the conduct of third parties is naturally beyond our control. We do not assume responsibility for the processing of personal data by third parties

7. Security

Our employees and the companies providing services on our behalf, are obliged to confidentiality and to compliance with the applicable data protection laws.

We take all necessary technical and organizational measures to ensure an appropriate level of security and to protect your data that are administrated by us especially from the risks of unintended or unlawful destruction, manipulation, loss, change or unauthorized disclosure or unauthorized access. Our security measures are, pursuant to technological progress, constantly being improved.

8. User rights

To enforce your rights, please use the details provided in the Contact section. In doing so, please ensure that an unambiguous identification of your person is possible.

Right to information and access

You have the right to obtain confirmation from us about whether or not your personal data is being processed, and, if this is the case, access to your personal data.

Right to correction and deletion

You have the right to obtain the rectification of inaccurate personal data. As far as statutory requirements are fulfilled, you have the right to obtain the completion or deletion of your data.

This does not apply to data which is necessary for billing or accounting purposes or which is subject to a statutory retention period. If access to such data is not required, however, its processing is restricted (see the following).

Restriction of processing

As far as statutory requirements are fulfilled you have the right to demand for restriction of the processing of your data.

Data portability

As far as statutory requirements are fulfilled you have the right to demand for to receive data that you have provided to us in a structured, commonly used and machine-readable format or – if technically feasible –that we transfer those data to a third party.

Objection to direct marketing

Additionally, you may object to the processing of your personal data for direct marketing purposes at any time. Please take into account that due to organizational reasons, there might be an overlap between your objection and the usage of your data within the scope of a campaign which is already running.

Objection to data processing based on the legal basis of “legitimate interest”

In addition, you have the right to object to the processing of your personal data at any time, insofar as this is based on “legitimate interest”. We will then terminate the processing of your data, unless we demonstrate compelling legitimate grounds according to legal requirements which override your rights.

Withdrawal of consent

In case you consented to the processing of your data, you have the right to revoke this consent at any time with effect for the future. The lawfulness of data processing prior to your withdrawal remains unchanged.

9. Right to lodge complaint with supervisory authority:

You have the right to lodge a complaint with a supervisory authority. You can appeal to the supervisory authority which is responsible for your place of residence or your state of residency or to the supervisory authority responsible for us. This is:

State Commissioner for Data Protection and Freedom of Information

Address: Lautenschlagerstraße 20, 70173 Stuttgart

Postal address: P.O. Box 10 29 32, 70025 Stuttgart, GERMANY

Phone: 0711/615541-0

Fax: 0711/615541-15


10. Changes to the Data Protection Notice

We reserve the right to change our security and data protection measures. In such cases, we will amend our data protection notice accordingly. Please, therefore, notice the current version of our data protection notice, as this is subject to changes.

11. Contact

If you wish to contact us, please find us at the address stated in the “Controller” section.

To assert your rights please use the following link:

To notify data protection incidents please use the following link:

For suggestions and complaints regarding the processing of your personal data we recommend that you contact our data protection officer:

Data Protection Officer

Information Security and Privacy (C/ISP)

Robert Bosch GmbH

Postfach 30 02 20, 70442 Stuttgart, GERMANY

or mailto:

Effective date: 28th of June 2022